A legacy for all Canadians

Expand The Rouge National Urban Park Now!

Right now, Canada is deciding the fate of the Pickering Federal Lands — 9,300 acres of Canada's best farmland, forests, rivers, and trails.

Tell your federal elected representatives to keep the promise to protect all of the Pickering Lands under Parks Canada's stewardship.

7 million

Canadians live within one hour of the Pickering Federal Lands

9,300

acres of world-class farmland, forests, rivers, and trails still need protection

20,000

acres of Rouge lands saved from destruction to date

1,700+

species protected, including 40+ endangered

Diagram illustrating the New Rouge campaign

Canada’s Opportunity

Together, we can build a Canadian Legacy. Together, we can build the New Rouge.

We envision a Canada that protects, restores, and values nature as a foundation of our economy, sovereignty, and well-being. It’s how we ensure healthy ecosystems, resilient communities, and prosperity for present and future generations. Preservation of the lands and waters we inherited represents both a moral duty and an economic imperative.

The New Rouge National Urban Park is a once-in-a-lifetime chance to safeguard all of the Pickering Federal Lands — consisting of world-class farmland, forests, rivers, and trails.

Expanding the park will connect millions of families with nature, strengthen food security, and create new economic opportunities for Canadians.

Imagine a place where visitors, wildlife, farmers, and the land are interwoven. Where agriculture, hospitality, housing, and the outdoors support an integrated ecosystem. Where rural life in Canada isn’t threatened, but modernized and integrated into our growing economy.

Together, we can create the largest National Urban Park in North America, and one of the largest in the world.

Help us protect what matters most. Tell your leaders to keep the promise to protect all of the Pickering Lands under Parks Canada’s stewardship. Help us grow The New Rouge.

Map showing the New Rouge campaign area

Our Vision

The Largest National Urban Park in North America

Campaign priority

Protecting World-Class Farmland

The New Rouge will protect some of the richest farmland in the country, helping feed our communities and sustaining Canadian agriculture.

Campaign priority

Connecting Families to Nature

Rooted in the Canadian love of the great outdoors, The New Rouge is just a short car ride away from Toronto, connecting millions of families to nature.

Campaign priority

Strengthening Canada's Economy

The New Rouge will keep Canadian tourism dollars in Canada, attract new global visitors, and create thousands of good paying jobs in recreation, farming, and conservation.

Campaign priority

Making Canada a Global Leader

The New Rouge will be one of the world's largest National Urban Parks, establishing a blueprint for other countries to protect farmland, forests, and heritage destinations. Denmark and other Nordic countries are already looking to implement this Rouge model.

Illustration of a nature intervention concept

Our Stewards

The New Rouge is rooted in the communities and farmers who have always cared for this land. They have been stewards of the Rouge landscape for generations. They are essential to its future.

Indigenous Communities

Long before it was a park, this land was a vital corridor for Indigenous peoples. Today, Indigenous communities remain the original stewards of the Rouge Valley. Our vision for the New Rouge is built on a foundation of reconciliation and shared responsibility, prioritizing Indigenous wisdom and conservation to protect the spirit of the land forever.

Farmers

The New Rouge is home to some of the rarest and most fertile Class 1 soil in the country. The farmers who tend to this land are at the forefront of its conservation, feeding and inspiring the millions of Canadians in the surrounding area. The New Rouge will create new opportunities for Canadian farmers and protect the future of farming in Canada.

Parks Canada

By bringing the Pickering Federal Lands under Parks Canada's stewardship, we will create a world-class model for what a national park can be. With Parks Canada's expertise and stewardship, the New Rouge will become an accessible attraction for millions of Canadians, rooted in environmental conservation and a love of the land.

FAQs

Frequently Asked Questions

Illustration supporting the call to action

Take the next step

Tell your Federal Member of Parliament to expand the Rouge National Urban Park!

Protect nature in Canada before it’s too late.

Send a letter now to the Prime Minister and your local federal representative.